Fortis Bank Nederland: The Bank in Fashion
Fortis has been a partner of the Amsterdam International Fashion Week (AIFW) since 2005. As main sponsor of the Amsterdam Fashion Week, Fortis Bank Nederland is very much aware of the growing importance of the fashion industry in the Netherlands. To Fortis Bank Nederland, fashion is both an important business sector and an exclusive platform for client hospitality. With this sponsorship, the bank also endorses its ongoing support as facilitator and coach for young and upcoming designers.
Fortis Bank Nederland is on top of developments in the fashion industry. It understands this specific line of business better than any other bank, and gives its clients creative and pragmatic advice. Companies in the fashion industry view Fortis Bank Nederland as their financial partner. The main sponsorship of the Amsterdam Fashion Week is a great fit with the bank's role in the fashion industry.
As main sponsor of the AIFW, Fortis Bank Nederland aims to bridge the gap between creativity and commerce. The bank wants to support young talented designers, and help them take their first steps on the road to commercial success. This year the bank introduced the Fashion Fasterclass, a serie of masterclasses to fill the gap between fashion training and the commercial world.
During the Fortis Bank Opening Soirée, talented designers will be given the opportunity to showcase their new collections. This exclusive event also gives the bank an excellent opportunity to treat its clients to a very special night out. Fortis Bank Nederland will also organise a Kids Day, a client family event. Led by a team of professionals, the kids will put together a spectacular catwalk show in one day.
Fortis Bank Nederland
Fortis Bank Nederland offers a comprehensive package of products and services to private, corporate and institutional clients. Its broad product offering ranges from consumer finance and credit cards to factoring and trust, corporate, energy, commodities and shipping finance, transaction banking, clearing, custody and fund services, investment banking and financial markets services.
www.fortis.nl
Sanoma publishes 82 magazines and owns the online publisher Ilse media that hosts many websites including NU.nl and StyleToday.nl. Sanoma recognizes the importance of fashion in all its diversity and its inspirational role for other sectors.
Thanks to the Amsterdam International Fashion Week (AIFW), Dutch designers have a showcase for their talent and within just 5 years Amsterdam has been picked up on the world of fashion's radar! We of Sanoma want to join forces with the AIFW and its other sponsors and make the Amsterdam international fashion week the place to be seen in the world of fashion. We intend to promote Dutch designers through sponsoring, media attention and creating opportunities at the international level. Just look at the fashion talent of Daryl van Wouw, Percy Irausquin+, Viktor and Rolf, Jan Taminiau, Spijkers & Spijkers and many more, as well as brands like G-star.
We believe Dutch fashion rules - it's different, it's fresh, it's Dutch! And there is much more to come!
Maybelline New York is the official make-up expert and partner of the AIFW. Maybelline New York is the No.1 make-up brand in the world, and helps women to express their individual beauty. The brand combines the latest trends right from the fashion capital New York City with ultra-modern technology, in order to bring trendy, innovative and high-quality products into the market. The brand exists for 100 years now, offering women a range of more than 200 products worldwide. Together with House of Orange and Clayton Leslie, Maybelline's own make-up artist, Maybelline New York will realize the make-up for every catwalk show. The partnership with the AIFW is a perfect alliance, in which the colour expertise of Maybelline New York is linked to fashion in its most artistic and professional way.
Since the first edition of the Amsterdam International Fashion Week Redken takes care of the hair for all the shows in collaboration with top hairstylists Martin Wentzel and Rutger van der Heide and their teams.
The hairstylists are represented by View Agency and educated by The Hairschool. Since 2003, Rutger and Martin, are related to Redken as creative consultants. They empower the creative heart of Redken and they are the link between the brand, fashion, media and the consumer. Rutger has been part of the Guido Palau team during the fashion shows in New York, Milan and Paris for three years now. He uses the inspiration he gains there, in his work for the AIFW.
Volvo designs cars for a better life
Design is more than just aesthetics. It is an alliance between styling and engineering. These disciplines work together to create beautiful premium cars with a sophisticated content. And our Swedish heritage means our designs are inspired by our relationship with nature. We are passionate about making great cars. They are premium in look and feel. They are the safest in the world. They are engineered in a way that considers humans and the environment around them.
The way we make people feel is as important as the way our cars are made. Our customers care about emotions as well as products. Our cars are a way for our customers to reward themselves. They make a statement to the world. With Fashion you also make a statement to the world. What is it that you are about? With being a partner of the Amsterdam International Fashion Week Volvo shows its care for design and desire. There's more to life than a Volvo. That's why you drive one. Volvo. For life.
AMERICAN EXPRESS GLAMS IT UP AT AMSTERDAM INTERNATIONAL FASHION WEEK 2010
American Express acts as Sponsor of Amsterdam International Fashion Week in 2010. Fashion Week will connect Card members with many of their favourite designers and take them deep into the world of fashion through unforgettable activities. The company's focus is to provide card members with unparalleled access to the fashion world's most glamorous designers, shows and activities. Through American Express' Lifestyle Services Card members will be able to view the runway shows. Throughout the week, designers and industry influencers will meet with Card members backstage to share fashion insights and perspectives that will help them to translate the looks they're seeing on the runway and shape their personal style and shopping decisions. Card members will be able to order the newest and most trendy items from designers backstage immediately after the show and thus American Express and AIFW are offering a unique Card member experience to our fashion-forward card members.
In addition to the Card member activities, American Express also announces its continued support of designers and the retail and fashion industry. As part of the relationship, American Express executives will work with AIFW, designers and retailers to share business expertise and best practices to help further enhance and build their businesses.
www.americanexpress.com
Moët & Chandon has been the symbol of fabulous celebrations for more than two hundred and sixty years. Moët is a celebration of the senses and the emotions. Celebrities, as their very name implies, have a natural affinity with Moët, the champagne of fabulous celebrations of romance, of success, of a personal triumph or a public achievement, onscreen or off. The dramatic pop of the cork heightens the atmosphere and assures us something unique is happening.
Celebration is an art, the art of creating a shared emotion, the art of sharing magic.
It was a rainy day in the sixties, when Jean-Claude Decaux had an eye opener. It was a vision that would change the world of outdoor advertising completely. He observed people who were desperately seeking shelter from the rain, while they were waiting for the bus. When he imagined a covered bus shelter, a vision hit him like a ton of bricks. He would provide the city with street furniture, in exchange for exclusive advertising rights. Fifty years later, his company is the worldwide number 1 in street furniture and transport advertising, with companies in 54 countries. In the Netherlands, JCDecaux is present in 22 of the 25 largest cities. JCDecaux' slogan is ‘Showcasing the World'. A motto that fits The Amsterdam Fashion Week like a glove, as it provides a showcase for Dutch fashion designers. We are proud to take part in such an inspiring event.
Amsterdam Airport Area (AAA) is a unique partnership between seventeen public and private organisations involved in the development of office and industrial parks. AAA offers a "one-stop shop" for development or relocation and can assist and advise any company interested in setting up a European operation or expansion in the region. One of the objectives of AAA is to set up an international marketing & promotion campaign focused on fashion in the Amsterdam Metropolitan Area. An important part is the sponsoring of the Amsterdam International Fashion Week. The AIFW proofed to be very successful and made a huge contribution to the international positioning of Amsterdam being an important player as fashion-city. The liaisons made between business, education, designers, fairs and conventions are very important for AAA. The possibility to engage the AIFW as an event where content, networking and fashion shows go hand in hand made the decision easy for AAA to keep on supporting the AIFW.
Spreading the aroma and quality of Italian espresso around the world has always been our main aim. That is the reason why we strive for excellence and innovation, drawing strength from our experience established over more than a century of activity. Lavazza is the result of its intuitive founder Luigi Lavazza, who in 1895 acquired a small grocery store in the heart of old Turin. With his pioneering spirit, he first invented the concept of the blend, the art of mixing coffee of different origins to obtain a harmonious, flavourful product. Today, Lavazza is present in more than 80 countries on 5 continents and covers the entire spectrum of coffee consumers' needs. Lavazza is the undisputed leader when it comes to quality and is the symbol of Italian espresso and Italian identity worldwide. As fashion is an integral part of this Italian identity and culture, the presence of Lavazza at the Amsterdam International Fashion Week is inevitable. We are proud to be a part of this exciting event!
Ernst & Young is proud to be a new partner of the Amsterdam International Fashion Week. Ernst & Young wants to emphasise the importance of this successful event where design meets business. Our most important contribution to the Amsterdam International Fashion Week will be sharing our knowledge and expertise with Dutch designers and fashion industry and retailers to help them growing faster and achieving their potential. We contribute to the Fashion Fasterclass and our financial and tax experts will guide top fashion designers on the business side of fashion. A side which is, besides innovation and creativity, very important to succeed in the fashion. We also stimulate innovation and creativity by inviting the fashion industry to the shows and help them to successfully transfer ideas in profitable business, in the Netherlands and abroad.
Ernst & Young is a global leader in assurance, tax, transaction and advisory services. Worldwide, our 144.000 people are united by our shared values and an unwavering commitment to quality. We make a difference by helping our people, our clients and our wider communities achieve their potential. Our fashion experts are part of our Retail & Consumer Products Sector and share their experience all over the world.
www.ey.nl
For several years Vitra has been working together with the AIFW to create stylish settings for each edition. Design furniture in combination with high-end fashion, give visitors a feeling of glamour, being spoiled and getting inspired. The tenth edition of AIFW was very special for Vitra as the first two rows were all Panton chairs, a true fashionista's favourite. Get inspired at AIFW and open your mind, as Verner Panton once said: "Beautiful can be ugly. Ugly can be beautiful."
For more about the Vitra Collections, please visit our showroom in Ouderkerk aan de Amstel or go to our website.
The goal of Amsterdam Partners is to promote and improve the image of Amsterdam and the surrounding region among relevant target groups in the Netherlands and abroad. Amsterdam is distinctive for its combination of creativity, innovation and commercial spirit. I amsterdam is the motto that creates the brand for the city and people of Amsterdam. In saying or expressing I amsterdam, we demonstrate a clear choice for the city of Amsterdam. I amsterdam shows our pride, our confidence and our dedication. I amsterdam is our personal endorsement for our city.
