Redken is the fashion brand for professional hairstyling. Providing cutting-edge styling products in its portfolio, Redken is the backstage brand of fashion weeks around the world.
Since the first edition of the Amsterdam Fashion Week Redken has been responsible for the hairstyling at all the shows, in collaboration with top stylists Martin Wentzel and Rutger van der Heide and their teams from View Agency. Rutger has been a member of international fashion week teams, like New York and Paris, for years.
Everyone can achieve runway styles everyday with Redken styling products. Visit www.redken.nl to find a Redken salon for your fashion look.
