ADO LES SCENTS by HYUN YEU

13:00 - Westergasfabriek
Salon

Hyun Yeu (1974) was born and raised in Korea and after obtaining a bachelor degree in Business Management from the University of Technology in Sydney, he arrived in Amsterdam to study fashion design at the Gerrit Rietveld Academy. Following his graduation in 2008, Hyun Yeu won the prestigious national Frans Molenaar competition in 2009, which marked the start of his high-end menswear label ‘ADO LES SCENTS’. His elegant, high-quality menswear with innovative shapes and fabrics, addresses young-minded men, not afraid to stand out and show their vulnerable side. In 2011 ‘ADO LES SCENTS’ successfully introduced both its Fall-Winter 2011-2012 and Spring-Summer 2012 collections at Pitti Uomo and Tranoï. In 2011 Hyun Yeu won the Dutch Fashion Incubator Award.